Lenor is a major brand of odor-eliminating products made and sold worldwide by the leading global consumer goods producer Procter & Gamble (P&G). This odor-prevention fabric softener, developed along with their other major brand, Febreze, entered the Japan market in 2004. As well as odor-eliminating capability, these products come in a wide range of alluring scents that last longer than fine fragrance and convey a true impression of softness and freshness.
Licensing opportunities using the Lenor trademark are available. Licensed products developed up to now include ironing sprays, closet fresheners, fabric, and home interior items.