The Australian designers for this brand were inspired by Eastern culture, a concept which is expressed simply through Japanese kokeshi dolls and so is most fitting for the character of ‘kimmidoll’. Each ‘kimmidoll’ has its own Japanese name and lucky attribute to make the owner happy or bring them good luck. This brand is available in 59 countries around the world and there are over 100 individual ‘kimmidoll’ characters, with more being added all the time. Since their creation in 2008, a wide range of popular items has been developed including figures and key chains, as well as textiles featuring the kimono designs of the various ‘kimmidoll’ characters.