SUKEYDOKEY (pronounced “Sukidoki”) is a popular character from Korea. A cute, somewhat flawed character, this lifestyle character empathizes with everyday fatigue and emotions. His light-hearted, approachable tone expresses real emotions that consumers can easily relate to, such as commuting to work, fatigue, and hassle.

Background to the IP’s Creation

SUKEYDOKEY began as a picture diary-style comic. By carefully depicting the nuances of emotions felt in everyday life, he has gained empathy and grown into the character he is today.