The Australian designer for this brand was inspired by Eastern culture, a concept which is expressed simply through Japanese kokeshi dolls and so is most fitting for the character of ‘kimmidoll’. Each ‘kimmidoll’ has its own Japanese name and lucky attribute to make the owner happy or bring them good luck. This brand is available in 59 countries around the world and there are over 140 individual ‘kimmidoll’ characters, with more being added all the time. Since their creation in 2008, 74 million products, including over 37 million figures and key chains, have been sold. The official website has had over 80 million hits.